1.7.2.1: The change of attitude of clients sometimes reflects the changing phase of the organisation itself. Clients who know the volunteer character of the organisation may expect a personal relationship, while clients of a professional organisation will act according their expectation of a more objective relationship. If the satisfaction of the work is related to the type of relationship, such a change may harm the common level of content of the workers.

Look at solution 8: changing the organisational culture. Look at dynamic 3: coming from socialism.