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2.5.1.1: The crucial question could be: why couldn't we discuss this problem at at an appropriate (earlier) moment? Couldn't we foresee it? Or is it because we have a non interference culture? (Look at solution 8: changing the organisational culture).
Or is it difficult to discuss because of the confrontation with the fact that the organisation once so unique and much-needed gradually became just one among others. Especially for founders such a reality can be painful. Try to assure a safe and accepting atmosphere before starting a discussion.
Look at solution 1B: reorientation of mission. Read change 4: strategic positioning. Read change 5: trends.