4.2.3.1: The starting organisation will often provide help or services with little more then the needs of the clients as guidance. In the next phase trimming the activities becomes necessary. This should be regarded by the organisation as the correction of an organisational mistake. Clients who had their cats been fed or their dogs walked by the organisation should not be blamed.  

Look at solution 1B: reorientation of mission. Read change 4: strategic positioning.