4.4.1.1: Why is that bothering? Because of unwanted competition? (Look at problem 2.8.) Because of a shrinking market? (Look at problem 2.5.) Because of differences in quality? (Look at problem 2.5.3.) Or because of the harmed sense of being unique? (Look at problem 4.4.2.)

Try to figure out what is bothering most.

Look at solution 1B: reorientation of mission.