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Change needs energy. Energy can be tapped by motivating people, by seducing them to think, to participate and to create. People should be addressed in a way that creates such positive energy.
Try to be a very effective consultant. People should be eager to work with you because they feel understood, they feel you belief in your strength, and they feel encouraged to (re)discover their own power, creativity and problem solving capacity.
While writing the text of analysis and recommendation, one
should check from time to time if the way the user is addressed can
provoke energy or will provoke a defensive attitude.