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OD TOOLKIT
Read organisations 6: Summary of: The fan of mainstreaming.
III
executing, developing alternatives
II
influencing politics
IV
influencing regular organisations
I
mobilising, accusing, setting the agenda, offering alternatives
V
service delivery to market parties
MAINSTREAMING
From left to right there is a change in:
ORGANISATION
organisation:
from the structure of an action organisation, via pioneering, to the professional organisation
customer:
from grassroots, via own agenda, to government, to marker parties
financing:
from no money, via funds or donors, to governmental subsidy, to payment for services to third parties
WORKERS
motivation:
from anger, via combination ideology and work, towards profit and continuity
relationship towards work:
from volunteering, via a job with a salary that is linked to civil service scales, to entrepreneurship
role:
from activist and reformer of society, to professional, trainer or consultant
ACTIVITIES
tasks:
from accusing and setting the political agenda, via influencing, to service delivery
orientation:
from task orientation, via mixed task and market orientation, to market orientation
role grassroots:
from being part of the grassroots, via being accountable towards the grassroots, to being disconnected to the grassroots
ORGANISATIONAL CULTURE
orientation:
from external orientation, via internal orientation, to external orientation
homogeneity:
from a mono-culture, via insight in differences, to diversity
values:
from ideologically normative, to normative with respect to quality and professionalism.