4.5.3.1: A lot of beginning NGO's combine satisfying personal needs with action. People who want to work with and in the organisation often belong to the group the organisation is working for. But with professionalisation the number of people belonging to the target group decreases. The satisfaction of personal needs becomes less important. The professionals develop other personal needs, like obtaining interesting tasks, having fun, learning a lot. The original needs gradually become less fashionable. But a professional organisation who rests a bit actionist, can maintain real connections with the target group. Such an organisation has access to inside information and is in time informed. Maintaining some of the original warmth makes the professional organisation more worthwhile.

Look at solution 8: changing the organisational culture. Read organisations 6: the fan of mainstreaming.