6.1.7.1: People, used to a society in which education, health and care are free of charge, will not easily be persuaded to pay for such goods. That could be one reason. A second reason has to do with the mechanism of the market of supply and demand. Demands exist, but some of it without buying capacity. If supplying such demands is considered a societal necessity, it is usually the government who provides free supply, directly by GO's or indirectly by subsidising organisations who provide supplementary. A third reason to hesitate asking payment has to do with possible negative consequences of entering the market as a NGO. It may raise all kinds questions concerning profit, competitors, proportion of price and quality, credibility and so on.

Look at dynamic 3: coming from socialism. Read organisations 6: the fan of mainstreaming. Read civil society 1: a list of possible NGO contributions. Read civil society 2: definitions of civil society. Read civil society 3: NGO's and their contribution to the development of civil society. Read civil society 4: NGO's and development action. Read civil society 5: reasons for a NGO to choose for contributing to civil society.

Read change 1: strategic change and read change 4: strategic positioning.